About Inov-8

Inov-8 was forged in the fells and mountains of the British Lake District. A brand for committed trail runners, adventure-seeking hikers and training athletes who push boundaries and stretch limits. This is ambition in motion.

Inov-8 strives to empower the world's physical and mental fitness through sports with pioneering products and innovations that keep athletes in the flow. This 'flow' is a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. Allowing runners, walkers, hikers, and gym enthusiasts to go faster, or longer again. In truth though, Inov-8 know they're just getting started.


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Inov-8

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Inov-8 delivers cutting-edge footwear designed for athletes and outdoor enthusiasts who demand peak performance. Our Inov-8 shoes are engineered with innovative technologies to enhance your natural running form and provide superior grip on various terrains.

The Inov-8 trail shoes excel in challenging conditions, offering optimal traction and protection for off-road adventures. For those facing extreme weather, the Inov-8 Stormshell jacket provides exceptional waterproof protection without compromising breathability or flexibility.

Each model in the Inov-8 collection is crafted to be lightweight yet durable, allowing for agile movements and long-lasting wear. Whether you're tackling muddy trails, rocky paths, or wet surfaces, Inov-8 shoes deliver the stability and comfort needed to push your limits. With a focus on minimalist design and maximum functionality, Inov-8 empowers athletes to achieve their goals across various disciplines, from trail running to CrossFit and beyond.


Inov-8 incorporates engineered mesh uppers for breathability, nitrogen-infused FLYSPEED foam midsoles for responsive cushioning, and graphene-enhanced rubber outsoles for exceptional durability and grip.

This advanced foam returns approximately 65%-68% of energy during running, higher than standard foams, providing excellent bounce and energy efficiency while reducing chemical usage in manufacturing.

Graphene strengthens rubber compounds, offering greater abrasion resistance and flexibility. The multi-directional 4mm lugs provide superior traction on both wet and dry trail surfaces.

Their 2024 redesign features a natural foot-shaped fit with a broad toe box allowing toes to splay naturally, improving foot function and reducing fatigue.

Features like the Adapter-Flex groove in the outsole improve flexibility on uneven ground, and padded collars and gusseted tongues enhance comfort and secure fit.

Their Met-Cradle technology secures the mid-foot, combined with a snug heel cup and structured lacing to prevent slipping while allowing natural foot movement.

Yes, select models come with Gore-Tex membranes that provide waterproof protection while maintaining breathability.


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