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About Kari Traa

Kari Traa, the fastest growing women’s sports brand in Europe, inspires women to live happier, healthier and stronger lifestyles. A way of life inspired by the founder, Kari Traa, a champion freestyle skier with three Olympic medals to her name. Kari´s story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised. Her Norwegian heritage has not only given Kari a talent for sport but also an eye for design and a passion for creativity. Fond childhood memories, the rugged Norwegian nature and a strong sense of Scandinavian traditions are still the sources of inspiration for Kari Traa’s designs.


All made for women by women who are passionate about great looking sportswear that lets you live life in full color. A wide range of products that is warm enough for stormy weather on the mountains and cool enough for a workout at the gym. With a passion for comfort and style, combined with trailblazing technical fabric, Kari Traa meet the demands of an active, sporty and adventurous lifestyle.