ASICS

ABOUT ASICS

ASICS has been at the forefront of sports innovation since before it was called ASICS, pioneering early developments in grip, stability, blister prevention and running spikes. These days it produces some of the world's best running shoes with its iconic KAYANO, GT-2000 and NIMBUS lines.

 

The name 'ASICS' is an acronym of 'Anima Sana In Corpore Sano', which is a Latin phrase meaning "You should pray for a sound mind in a sound body." This was something founder Kihachiro Onitsuka was told by a friend during World War Two and is the company's philosophy to this day.

 

ASICS running shoes have consistently been among the best on the market, for professionals and casual runners alike, with its stability-specialist the GEL-KAYANO having been a favourite since 1993 and the neutral GEL-NIMBUS since 1999.

ASICS LITE-SHOW™ COLLECTION

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Asics

Whether you’re an elite athlete or weekend walker, ASICS has scientifically engineered running shoes to take your performance to new heights. Their innovative gel cushioning systems absorb impact while guiding your foot’s natural motion for ultimate comfort. Breathable mesh uppers work with anti-odour technologies to keep feet cool, dry and smelling fresh. Dynamic midsole construction provides customised stability and support. Plus, our high-abrasion rubber outsoles endure everything from marathons to mountain trails. With a focus on meticulous craftsmanship and new technologies, ASICS creates athletic shoes that respond to the needs of your body so you can achieve your personal best with every step.

 

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