Over 10% of global emissions can be attributed to the apparel industry, and Patagonia acknowledges that it is part of the problem – it will never be truly sustainable. Patagonia instead seeks to cause no unnecessary harm through a design philosophy of simplicity, performance, and responsibility.
In Spring 2022 99.5% of Patagonia’s range will feature preferred materials. Preferred materials are those which have a reduced impact on the planet compared to their conventional alternatives. Examples of Patagonia’s preferred materials include; Regenerative Organic Cotton, Organic Cotton, Recycled Polyester, Recycled Nylon, Recycled Cotton, Recycled Wool, the Responsible Wool Standard, Recycled Down, Advanced Global Traceable Down and yarns derived from ocean plastic using the innovative Bureo Netplus material.
The environmental impact of each item in the Patagonia range is considered from the start of the design process – it’s easier to address your impact on the planet by treading lightly in the first instance, rather than when the damage is done. Patagonia intend to be using preferred materials across 100% of its lines by 2025.