United By Blue was founded in 2010 out of a desire to preserve the places where we play. Instead of writing checks or accepting donations, UBB’s founders sought to make a real, tangible impact on our oceans — and there are few things more tangible than hauling tires out of riverbeds or picking up plastic bottles along the shoreline.
So they pledged that for every product sold, they would remove a pound of trash from the earth’s oceans and waterways through company-organized cleanups. They conducted their first cleanup the same week they sold their first T-shirt.
United By Blue’s line has since expanded from a handful of organic cotton tees to a full line of responsible, durable goods — apparel, bags, and accessories for people who care about the outdoors. In keeping with their conservation mission, each product is made with sustainable materials (including organic cotton, recycled polyester, and bison fiber) and built to last.