Picture Jackets

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If your idea of “normal” involves chasing storms, hiking into cloud banks, or standing still just to listen to the wind—Picture jackets were built with your kind of wild in mind. This is gear that goes way beyond the basics. Think high-performance waterproofing, breathable fabrics that don’t quit, and recycled materials that punch way above their eco-friendly weight.

Picture’s not here to play it safe. These jackets are bold, technical, and packed with smart features like pit zips, powder skirts, and hoods that actually fit over your helmet—because that bluebird day can flip to a blizzard without warning. Every detail is there to keep you out longer, moving further, and feeling like part of the landscape, not a visitor.

And the best bit? You’re backing a brand that’s walking the talk—carbon-cutting, plastic-busting, future-facing outerwear that’s proof performance and sustainability can ride side by side.

Ready to level up your kit? Browse our latest collection of Picture jackets and find the layer that lets you go all in—rain, snow, or full send.

Picture jackets combine high performance, eco-friendly materials, and stylish designs. They feature advanced waterproof membranes like Dryplay and Xplore, recycled insulation, and PFC-free DWR coatings. With sustainability at their core, Picture jackets are ideal for skiing, snowboarding, and other outdoor activities.

Yes, Picture jackets use Dryplay or Xplore membranes for excellent waterproofing and breathability. Many models also include PFC-free DWR coatings to repel moisture effectively in snowy or rainy conditions.

The Naikoon Jacket is perfect for freeriding. It offers a 20K/20K waterproof-breathable membrane, underarm vents for ventilation, and a stretch design for freedom of movement. Its eco-friendly materials make it a sustainable choice for off-piste skiing.

Yes, many Picture jackets feature body-mapped insulation using recycled materials. For example, the Object Jacket includes thermal insulation in key areas while maintaining breathability through underarm vents.

Dryplay is a waterproof-breathable membrane designed for high-performance activities in wet conditions. Xplore offers similar waterproofing but with enhanced breathability, making it ideal for intense physical activities like skiing or snowboarding.

Wash in cold water with a technical cleaner like Nikwax or Grangers. Avoid fabric softeners and tumble dry on low heat to maintain waterproofing and insulation properties. Reapply DWR treatment as needed.

Yes, many models like the Parker Jacket blend technical features with stylish designs, making them suitable for both outdoor activities and everyday use in colder weather.

 

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