The Craghoppers Story: From Humble Beginnings to Global Adventure Gear Leader

Founding and Early Years

In 1965, a group of passionate mountaineers from Yorkshire, England, set out to create clothing that could withstand the harsh conditions of their Himalayan expeditions. This ambitious goal led to the birth of Craghoppers, a brand that would revolutionise the outdoor clothing industry. The founders, driven by their love for adventure and dissatisfaction with existing gear, embarked on a journey to develop innovative, durable, and functional outdoor wear.


The early years of Craghoppers were characterised by relentless experimentation and field testing. The founders leveraged their firsthand experience in challenging environments to inform their designs. They focused on creating garments that could protect against extreme weather conditions while allowing for freedom of movement – essential qualities for mountaineering and other outdoor pursuits.


Initially, Craghoppers' product range was limited, consisting primarily of basic climbing gear. However, the brand quickly gained a reputation for quality and reliability among outdoor enthusiasts. Word spread through the tight-knit climbing community, and Craghoppers began to establish itself as a trusted name in outdoor apparel.


As the brand grew, it expanded its focus beyond climbing gear to encompass a wider range of outdoor activities. This diversification allowed Craghoppers to reach a broader audience and solidify its position in the outdoor market. The company's commitment to innovation and quality remained constant throughout this period of growth, setting the foundation for its future success.

Expansion and Innovation

The 1980s and 1990s marked a period of significant expansion for Craghoppers. The brand began to explore new markets beyond the UK, introducing its products to outdoor enthusiasts across Europe and North America. This international growth brought new challenges and opportunities, pushing Craghoppers to adapt its offerings to suit diverse climates and outdoor activities.


During this period, Craghoppers also intensified its focus on technological innovation. The brand invested heavily in research and development, seeking to create fabrics and designs that would set new standards in the industry. This led to the introduction of several groundbreaking technologies that would become hallmarks of the Craghoppers brand.


One of the most significant innovations was the development of Craghoppers AquaDry technology. This proprietary waterproofing system was designed to keep wearers dry in even the most challenging weather conditions. AquaDry quickly became a key feature in Craghoppers waterproof jackets and trousers, enhancing the brand's reputation for producing reliable all-weather gear.


Another major innovation was the introduction of NosiLife technology. This insect-repellent fabric treatment was developed in response to the needs of travellers and adventurers exploring tropical regions. NosiLife offered long-lasting protection against biting insects, making it a game-changer for outdoor enthusiasts venturing into bug-prone areas.

Global Recognition and Sustainability Focus

As Craghoppers entered the 21st century, it had firmly established itself as a global leader in outdoor gear. The brand's products were now available in numerous countries worldwide, catering to a diverse range of outdoor enthusiasts. From casual hikers to serious mountaineers, Craghoppers had become a go-to brand for quality outdoor apparel.


In recent years, Craghoppers has placed an increasing emphasis on sustainability and ethical production. Recognising the importance of protecting the environments that its customers explore, the brand has implemented numerous initiatives to reduce its environmental impact. This includes the use of recycled materials in many of its products, such as Craghoppers fleeces made from recycled plastic bottles.


The brand has also focused on creating durable products that last for years, aligning with the growing "buy less, buy better" movement in consumer goods. This approach not only provides value for consumers but also contributes to sustainability by reducing the need for frequent replacements.


Today, Craghoppers continues to innovate and expand its product range. From its iconic Craghoppers Kiwi trousers to its advanced waterproof jackets, the brand offers a comprehensive selection of outdoor gear for all types of adventures. As it looks to the future, Craghoppers remains committed to its founding principles of quality, innovation, and functionality, while also embracing new challenges in sustainability and ethical production.

A woman wearing a Craghoppers fleece

Craghoppers Trousers: The Perfect Blend of Comfort and Functionality

The Iconic Kiwi Range

At the heart of Craghoppers trousers line is the iconic Kiwi range. First introduced in the 1980s, Kiwi trousers quickly became a favourite among outdoor enthusiasts for their durability, comfort, and versatility. The Craghoppers Classic Kiwi trousers set the standard for what outdoor trousers should be, combining rugged construction with practical features.


The Kiwi range is crafted from a robust polyester-cotton blend that offers excellent durability while maintaining breathability. This fabric choice allows the trousers to withstand the rigours of outdoor activities while keeping the wearer comfortable in various conditions. The fabric is also treated with a water-repellent finish, providing protection against light rain and moisture.


One of the key features of the Kiwi range is its abundance of pockets. These trousers typically include multiple cargo pockets, hand pockets, and secure zip pockets, allowing wearers to carry essential items conveniently. This practical design has made Kiwi trousers popular not just for hiking and camping, but also for travel and everyday wear.


Over the years, the Kiwi range has expanded to include various models catering to different needs. The Craghoppers Kiwi Pro trousers, for instance, offer enhanced durability and functionality with reinforced knees and seats. The Craghoppers Kiwi Pro Stretch trousers take comfort a step further by incorporating stretch fabric for greater freedom of movement.

Advanced Technologies in Craghoppers Trousers

Craghoppers has continually innovated its trouser range, incorporating advanced technologies to meet the evolving needs of outdoor enthusiasts. One of the most significant innovations is the integration of NosiLife technology into many of their trouser models.


Craghoppers NosiLife trousers feature a fabric treatment that repels insects, making them ideal for use in areas where biting insects are a concern. This technology is particularly valuable for travellers exploring tropical regions or hikers venturing into bug-prone areas. The NosiLife treatment is permanent, meaning it doesn't wash out or wear off over time, providing long-lasting protection.


Another key technology featured in many Craghoppers trousers is SolarShield. This UV-protective treatment helps to block harmful ultraviolet rays, making the trousers suitable for use in sunny conditions. This feature is particularly beneficial for those spending long hours outdoors or travelling to high-altitude destinations where UV exposure can be more intense.


For those venturing into wet conditions, Craghoppers waterproof trousers incorporating AquaDry technology offer reliable protection against rain and moisture. These trousers use a breathable membrane that keeps water out while allowing perspiration to escape, ensuring comfort even during strenuous activities in wet weather.

Versatility and Style

While functionality is at the forefront of Craghoppers trouser design, the brand also pays attention to style and versatility. Many Craghoppers trousers are designed to transition seamlessly from outdoor adventures to casual everyday wear. This versatility makes them a practical choice for travellers or those who want gear that can serve multiple purposes.


The brand offers a range of styles to suit different preferences and needs. From relaxed-fit Craghoppers walking trousers to more tailored options suitable for urban environments, there's a Craghoppers trouser for every occasion. The brand also provides a variety of colour options, allowing wearers to express their personal style while enjoying the functional benefits of Craghoppers gear.


In recent years, Craghoppers has expanded its range to include more options for women and children. Craghoppers women's trousers are designed with a female-specific fit, ensuring comfort and functionality for women outdoor enthusiasts. Similarly, the brand's children's range allows young adventurers to benefit from the same quality and features as adult Craghoppers trousers.

Sustainability in Trouser Production

In line with Craghoppers' broader commitment to sustainability, the brand has made significant efforts to reduce the environmental impact of its trouser production. Many Craghoppers trousers now incorporate recycled materials, contributing to the reduction of plastic waste.


The brand's focus on durability also plays a role in its sustainability efforts. By creating trousers that last for years, even with frequent use, Craghoppers helps to reduce the need for frequent replacements. This approach not only provides value for consumers but also aligns with the principles of sustainable consumption.


Craghoppers has also worked to reduce the use of harmful chemicals in its production processes. For instance, the brand has moved away from using perfluorinated compounds (PFCs) in its water-repellent treatments, opting instead for more environmentally friendly alternatives.


As Craghoppers continues to innovate and expand its trouser range, it remains committed to balancing functionality, comfort, style, and sustainability. Whether you're looking for rugged hiking trousers, versatile travel pants, or comfortable everyday wear, Craghoppers trousers offer a perfect blend of performance and practicality.

Craghoppers Jackets: Protecting You from the Elements in Style

Waterproof Wonders: Craghoppers Waterproof Jackets

Craghoppers waterproof jackets are the cornerstone of the brand's outerwear range, designed to keep wearers dry in even the most challenging weather conditions. These jackets utilise Craghoppers' proprietary Aquadry technology, which provides a reliable barrier against rain and moisture while maintaining breathability.


The Craghoppers waterproof jacket range includes various styles to suit different needs and preferences. From lightweight, packable options ideal for travellers to heavy-duty jackets designed for extreme weather conditions, there's a waterproof jacket for every outdoor enthusiast. Many of these jackets feature fully taped seams, water-resistant zippers, and adjustable hoods to ensure comprehensive protection against the elements.


One of the key features of Craghoppers waterproof jackets is their attention to breathability. While keeping water out is crucial, these jackets are also designed to allow perspiration to escape. This balance between waterproofing and breathability ensures that wearers remain comfortable even during strenuous activities in wet conditions.


Craghoppers waterproof jackets often incorporate additional features that enhance their functionality. Many models include multiple pockets, including internal security pockets, allowing wearers to keep essentials dry and secure. Adjustable cuffs and hems are common features, enabling users to customise the fit and further improve weather protection.


The brand's commitment to sustainability is evident in its waterproof jacket range. Many of these jackets incorporate recycled materials, contributing to Craghoppers' efforts to reduce its environmental impact. Despite this eco-friendly approach, there's no compromise on performance, with these jackets continuing to meet the high standards that Craghoppers is known for.

Warmth Without Bulk: Craghoppers Fleece Jackets

Craghoppers fleece jackets offer warmth without bulk, making them a popular choice for both outdoor activities and everyday wear. These jackets are designed to provide excellent insulation while remaining lightweight and breathable, making them ideal as a mid-layer in cold conditions or as an outer layer in milder weather.


The fleece jackets in the Craghoppers range are crafted from high-quality synthetic fleece materials, many of which incorporate recycled content. This not only provides exceptional warmth-to-weight ratio but also aligns with the brand's sustainability goals. The soft, comfortable texture of these fleeces makes them a pleasure to wear, whether you're on a hiking trail or running errands in town.


Craghoppers fleece jackets often feature design elements that enhance their functionality. Many models include zippered pockets for secure storage, adjustable hems for a customised fit, and high collars for added warmth. Some fleeces in the range also incorporate stretch fabrics, allowing for unrestricted movement during active pursuits.


One of the key advantages of Craghoppers fleece jackets is their versatility. These jackets can be easily layered under a waterproof shell for added warmth in harsh conditions, or worn on their own as a light jacket in milder weather. This adaptability makes them a valuable addition to any outdoor enthusiast's wardrobe.


In recent years, Craghoppers has expanded its fleece range to include options with additional technologies. For instance, some fleece jackets now incorporate NosiLife insect-repellent technology, making them ideal for use in bug-prone areas. This combination of warmth and insect protection showcases Craghoppers' innovative approach to outdoor gear.

Versatility and Style: Craghoppers' Diverse Jacket Range

While waterproof and fleece jackets form the core of Craghoppers' outerwear range, the brand offers a diverse selection of jackets to suit various needs and conditions. This includes insulated jackets for cold weather, lightweight windproof jackets for breezy conditions, and versatile 3-in-1 jackets that combine a waterproof outer shell with a removable inner fleece.


Craghoppers jackets are designed with both functionality and style in mind. The brand offers a range of colours and designs, from classic, understated styles to more vibrant options. This variety ensures that there's a Craghoppers jacket to suit every taste and occasion, whether you're embarking on a mountain expedition or simply need a reliable jacket for daily wear.


Many Craghoppers jackets incorporate features that make them particularly suitable for travel. These include RFID-blocking pockets to protect electronic information, hidden security pockets for valuables, and packable designs that can be easily stowed in a backpack or suitcase. These travel-friendly features have made Craghoppers a favourite brand among globetrotters and adventure seekers.


The brand's commitment to sustainability is evident across its jacket range. Many jackets incorporate recycled materials, and Craghoppers continually seeks ways to reduce its environmental impact in both production and packaging. This focus on sustainability doesn't come at the cost of performance, with Craghoppers jackets continuing to meet the high standards of quality and functionality that the brand is known for.


Craghoppers' jacket range caters to both men and women, with designs tailored to provide a comfortable and flattering fit for all body types. The brand also offers a selection of children's jackets, ensuring that young outdoor enthusiasts can benefit from the same quality and functionality as their adult counterparts.


As Craghoppers continues to innovate and expand its jacket range, it remains committed to its core principles of quality, functionality, and sustainability. Whether you're looking for a reliable waterproof jacket for challenging weather conditions, a cosy fleece for chilly evenings, or a versatile jacket for travel, Craghoppers offers options to meet a wide range of needs and preferences.

People hiking in their Craghoppers clothing

Craghoppers' Innovative Technologies: Aquadry and NosiLife

Aquadry: Advanced Waterproofing Technology

Craghoppers Aquadry technology represents a significant innovation in waterproof outdoor gear. This proprietary technology is designed to keep wearers dry in even the most challenging weather conditions, making it a key feature in many Craghoppers waterproof jackets and trousers.


The Aquadry technology works through a sophisticated membrane system. This membrane contains microscopic pores that are small enough to prevent water droplets from penetrating the fabric, but large enough to allow water vapour to escape. This dual functionality ensures that while rain is kept out, sweat can evaporate, preventing the wearer from feeling clammy or uncomfortable during active pursuits.


One of the key advantages of Aquadry technology is its durability. Unlike some waterproof coatings that can wear off over time, Aquadry is integrated into the fabric, ensuring long-lasting protection. This durability aligns with Craghoppers' commitment to creating products that stand the test of time, providing value for consumers and contributing to sustainability efforts by reducing the need for frequent replacements.


Aquadry technology is available in different levels, catering to various needs and conditions. For instance, Aquadry Membrane offers the highest level of waterproofing and breathability, making it suitable for extreme weather conditions. Aquadry Textures, on the other hand, provides a good balance of waterproofing and breathability for general outdoor use.


The breathability of Aquadry fabrics is a crucial feature that sets it apart from many other waterproofing technologies. By allowing perspiration to escape, Aquadry helps regulate body temperature, preventing overheating during active pursuits. This makes Aquadry-equipped gear suitable for a wide range of activities, from hiking and camping to everyday use in rainy conditions.


Craghoppers continues to innovate and improve its Aquadry technology. Recent developments have focused on enhancing the technology's eco-friendliness, in line with the brand's broader sustainability goals. This includes exploring ways to incorporate recycled materials into Aquadry fabrics and reducing the use of harmful chemicals in the waterproofing process.

NosiLife: Innovative Insect Protection

Craghoppers NosiLife technology represents a groundbreaking approach to insect protection in outdoor clothing. This innovative fabric treatment repels insects, making it particularly valuable for those exploring areas where insect-borne diseases are a concern.


The NosiLife technology works by incorporating insect-repellent properties directly into the fabric fibres. This means that the insect-repelling effect is permanent and won't wash out or wear off over time, unlike topical insect repellents that need to be reapplied regularly. This permanent protection provides peace of mind for travellers and outdoor enthusiasts venturing into insect-prone areas.


NosiLife technology is particularly effective against mosquitoes, which can carry diseases like malaria and dengue fever. However, it also provides protection against other biting insects, making it valuable for a wide range of outdoor activities. The technology has been rigorously tested to ensure its effectiveness and safety for wearers.


One of the significant advantages of NosiLife is its convenience. By incorporating insect protection into clothing, it reduces the need for applying insect repellent to the skin. This is particularly beneficial for those who may be sensitive to topical insect repellents or who prefer to minimise the use of such products on their skin.


Craghoppers offers a wide range of NosiLife products, including Craghoppers NosiLife trousers, Craghoppers NosiLife shirts, and jackets. This comprehensive range allows travellers and outdoor enthusiasts to outfit themselves from head to toe in insect-repellent clothing, providing comprehensive protection in bug-prone environments.


The NosiLife range is particularly popular among travellers exploring tropical or insect-prone regions. Many NosiLife garments incorporate additional features that make them ideal for travel, such as multiple pockets for carrying essentials, quick-drying fabrics for easy care on the go, and UPF (Ultraviolet Protection Factor) ratings for sun protection.


While NosiLife provides excellent insect protection, Craghoppers recommends using it as part of a comprehensive approach to insect bite prevention, especially in high-risk areas. This may include using additional insect repellents on exposed skin and taking other precautions as advised by health professionals.


Craghoppers continues to innovate with its NosiLife technology, exploring ways to enhance its effectiveness and expand its application across different types of garments and gear. The brand is also focused on ensuring that NosiLife technology aligns with its sustainability goals, investigating eco-friendly production methods and materials.


Both Aquadry and NosiLife technologies demonstrate Craghoppers' commitment to addressing the real-world needs of outdoor enthusiasts through innovative solutions. These technologies have set Craghoppers apart in the outdoor gear market, offering products that not only perform well but also provide additional benefits that enhance the outdoor experience. As Craghoppers continues to develop and refine these technologies, outdoor enthusiasts can look forward to even more advanced and effective gear for their adventures.

Beyond Jackets and Trousers: Exploring Craghoppers' Diverse Product Range

Versatile Shirts for Every Adventure

While Craghoppers is renowned for its jackets and trousers, the brand's commitment to quality extends to its diverse shirt range. Craghoppers shirts are designed to provide comfort, functionality, and style for various outdoor activities and travel scenarios.


The Craghoppers NosiLife shirt is a standout product in this category. These shirts incorporate the brand's innovative NosiLife technology, providing long-lasting protection against biting insects. This feature makes them particularly valuable for travellers exploring tropical or insect-prone regions. Beyond insect protection, NosiLife shirts often include additional features such as moisture-wicking properties and quick-drying fabrics, making them ideal for active use in warm climates.


Craghoppers offers a range of shirt styles to suit different preferences and needs. From casual t-shirts for everyday wear to more formal button-up options suitable for smart-casual occasions, the brand ensures that outdoor enthusiasts can stay comfortable and stylish in various settings. Many of these shirts incorporate sun-protective fabrics, offering UPF (Ultraviolet Protection Factor) ratings to defend against harmful UV rays during long days outdoors.


The brand's attention to detail is evident in the features incorporated into their shirts. Many models include hidden security pockets, perfect for safely storing valuable items while travelling. Ventilation panels are often included to enhance breathability during active pursuits. Some shirts even feature RFID-blocking technology in certain pockets, providing an extra layer of security for electronic information stored on credit cards and passports.


Craghoppers' shirt range caters to both men and women, with designs tailored to provide a comfortable and flattering fit for all body types. The brand also offers a selection of children's shirts, ensuring that young adventurers can benefit from the same quality and functionality as their adult counterparts.

Shorts and Accessories: Completing the Outdoor Wardrobe

Craghoppers' commitment to providing a complete outdoor wardrobe is evident in its range of shorts and accessories. Craghoppers shorts are designed with the same attention to detail and functionality as their full-length trousers, making them ideal for warm-weather adventures.


The Craghoppers Kiwi Pro shorts are a popular choice, offering the durability and features of the iconic Kiwi Pro trousers in a shorter length. These shorts typically include multiple pockets for carrying essentials, quick-drying fabrics for comfort in hot conditions, and UPF ratings for sun protection. The brand offers both Craghoppers men's shorts and women's shorts, ensuring a comfortable fit for all adventurers.


In addition to shorts, Craghoppers produces a variety of accessories to complement their clothing range. These include hats, gloves, socks, and backpacks, all designed with the same focus on quality and functionality that characterises the brand's apparel. Many of these accessories incorporate technologies like NosiLife for insect protection or Aquadry for water resistance, providing comprehensive protection for outdoor enthusiasts.


Craghoppers' range of base layers is another noteworthy category. These garments are designed to be worn next to the skin, providing insulation and moisture management. Craghoppers base layers often incorporate thermal properties for warmth in cold conditions, making them an essential part of any outdoor enthusiast's gear collection.


For those venturing into colder climates, Craghoppers offers a selection of insulated gilets. These items provide warmth without bulk, making them ideal for layering or wearing as standalone pieces in cool weather. Like other Craghoppers products, these gilets often include practical features such as multiple pockets and adjustable elements for a customised fit.

Specialised Gear for Specific Activities

Recognising that different outdoor activities have unique gear requirements, Craghoppers has developed specialised products for specific pursuits. For instance, the brand offers a range of Craghoppers walking trousers designed specifically for hikers and trekkers. These trousers feature reinforced knees and seats for durability, multiple pockets for carrying trail essentials, and fabrics that provide a balance of durability and breathability.


For water-based activities, Craghoppers provides a range of quick-drying garments. These items are designed to wick moisture away from the skin and dry rapidly, making them ideal for activities like kayaking, fishing, or simply travelling in humid conditions. Many of these garments also offer UPF protection, ensuring comprehensive defence against the elements during water sports.


Craghoppers' range of travel-specific items deserves special mention. These include products like convertible trousers that can be transformed into shorts, multi-pocketed vests for carrying essentials, and packable jackets that can be easily stowed in a backpack or suitcase. These versatile items are designed to meet the needs of travellers who require adaptable, functional gear that can handle a variety of environments and situations.


As Craghoppers continues to expand its product range, the brand remains committed to innovation, quality, and sustainability across all categories. Whether you're planning a multi-day trek, a tropical adventure, or simply need reliable gear for everyday outdoor activities, Craghoppers' diverse product range offers solutions to meet a wide array of needs and preferences.

A woman gathering water from a lake in her Craghoppers clothing

Craghoppers' Commitment to Sustainability and Ethical Production

Sustainable Materials and Production Processes

Craghoppers' commitment to sustainability is evident in its ongoing efforts to incorporate eco-friendly materials and production processes across its product range. The brand recognises the importance of protecting the very environments that its customers explore and enjoy, and has implemented numerous initiatives to reduce its environmental impact.


One of the key aspects of Craghoppers' sustainability efforts is its use of recycled materials. Many of the brand's products, including Craghoppers fleeces, incorporate recycled polyester, which is typically made from post-consumer plastic bottles. By using these recycled materials, Craghoppers helps to reduce waste and decrease the demand for virgin polyester, which is derived from petroleum.


The brand's use of recycled materials extends across various product categories. For instance, many Craghoppers fleeces are made from recycled plastic bottles, transforming waste into warm, comfortable garments. This approach not only reduces waste but also conserves energy and resources compared to the production of new synthetic materials.


Craghoppers has also made significant strides in reducing the use of harmful chemicals in its production processes. The brand has committed to eliminating perfluorinated compounds (PFCs) from its water-repellent treatments. PFCs have been linked to environmental and health concerns, and Craghoppers' move away from these compounds demonstrates its commitment to both environmental and human health.


The company's focus on sustainable production extends to its packaging as well. Craghoppers has moved towards using recycled and recyclable materials for its packaging, and has worked to minimise unnecessary packaging wherever possible. This focus on sustainable packaging extends from the individual product level to its shipping practices.

Durability as a Sustainability Strategy

Craghoppers' focus on durability is another key aspect of its sustainability efforts. By creating products that are built to last, Craghoppers reduces the need for frequent replacements, thereby minimising waste and resource consumption. This approach aligns with the growing "buy less, buy better" movement in consumer goods, encouraging customers to invest in high-quality items that will serve them well for years to come.


The brand's commitment to durability is evident across its product range. Craghoppers trousers, such as the iconic Craghoppers Kiwi trousers, are known for their longevity, often lasting for years even with frequent use in challenging conditions. Similarly, Craghoppers waterproof jackets are designed to maintain their performance over time, resisting wear and tear that might compromise their waterproof properties.


This focus on durability not only provides value for consumers but also contributes significantly to sustainability efforts. By reducing the frequency with which consumers need to replace their outdoor gear, Craghoppers helps to decrease overall consumption and its associated environmental impacts.

Ethical Production and Fair Labour Practices

Craghoppers' commitment to sustainability extends beyond environmental concerns to encompass ethical production and fair labour practices. The brand is dedicated to ensuring that its products are manufactured under safe and fair working conditions throughout its supply chain.


Craghoppers is a member of the Ethical Trading Initiative (ETI), demonstrating its commitment to continuously improving labour conditions in its global supply chain. This membership involves adhering to the ETI Base Code, which covers areas such as fair wages, safe working conditions, and the prohibition of child labour and forced labour.


The brand works closely with its suppliers to ensure compliance with these ethical standards. This involves regular audits and inspections of manufacturing facilities, as well as ongoing dialogue and collaboration to address any issues that may arise. Craghoppers believes that maintaining strong, ethical relationships with its suppliers is crucial not only for ensuring fair labour practices but also for maintaining the high quality of its products.


Craghoppers' commitment to ethical production also extends to animal welfare. The brand has implemented a strict animal welfare policy, ensuring that any animal-derived materials used in its products, such as down insulation, are sourced responsibly. For instance, Craghoppers has committed to using only responsibly sourced down in its insulated products, ensuring that the down is a byproduct of the meat industry and that the animals are not subjected to unnecessary harm.

Education and Transparency

Recognising that sustainability is a collective effort, Craghoppers places a strong emphasis on educating its customers about sustainable consumption and care for outdoor gear. The brand provides information to customers about the environmental impact of its products and offers guidance on how to care for garments to extend their lifespan.


Craghoppers is also committed to transparency in its sustainability efforts. The brand regularly publishes updates on its progress towards sustainability goals and is open about the challenges it faces in this area. This transparency helps to build trust with consumers and encourages ongoing dialogue about how the outdoor industry can become more sustainable.


As part of its educational efforts, Craghoppers has partnered with various environmental organisations and initiatives. For instance, the brand has worked with the European Outdoor Conservation Association (EOCA) on conservation projects, demonstrating its commitment to protecting natural environments beyond just reducing its own environmental impact.

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