Founded in a small Swedish town over 50 years ago, Fjällräven have always had an unchanging mission: to make it easier for everyone to get out there and enjoy the outdoors. With this mission comes a commitment to protecting nature to ensure that this generation, and future generations, can continue to enjoy it.
Every Fjӓllrӓven product is characterised by their functional, durable and timeless designs and the company is best known for its durable and adaptable G-1000® fabric. A hardwearing blend of polyester and cotton, the fabric is incredibly practical for life outdoors and can even be adapted to suit the conditions with Fjӓllrӓven’s natural Greenland Wax. Passionate about protecting the environment that inspires it, Fjӓllrӓven is always looking for new ways to reduce its environmental impact; from its innovative, PFC-free Eco-Shell fabric to its highly ethical and fully traceable Down-sourcing programme.