Wool is integral to many of our designs for good reason. As well as being renewable and biodegradable, it’s soft to the touch, warming when cold yet cooling when warm, odour resistant and wicks away moisture. It’s the perfect performance fabric when you’re facing changeable conditions. In fact, wool can outperform many ‘high-tech’ synthetic fibres. Plus, as different sheep produce fibres with different properties, we can incorporate wool into our designs in so many applications.
However, wool is far from perfect, which is why we’ve put a lot of effort into traceability, so we know where our wool comes from and understand its impact on sustainability concerning animal welfare, society and the environment.
The bulk of our wool comes via The New Zealand Merino Company, which holds ZQ certification. This ensures the wool is produced on farms that meet strict animal welfare, wool fibre quality and environmental, social and economic sustainability criteria, with every certified farm undergoing regular inspections to ensure compliance.
We also utilise recovered wool which is discarded wool that would ordinarily be burned or have gone to landfill as padding and insulation in some of our garments. We only use mulesing-free surplus wool from sheep farmers’ seasonal shearing.
The other type of wool we use is recycled wool, which comes from pre and post-consumer sources across the globe. We colour-sort, shred and then re-spin the wool to make new garments and gear.