READ MORE: Patagonia’s 50th Year / Patagonia’s Journey to PFC-Free
With over 50 years of looking forward, not back – Patagonia are a brand unbound by convention. During its last 50 years in business, Patagonia has sought to challenge the accepted model of capitalism by demonstrating that doing the right thing for people and the planet makes for a positive, profitable business. Today, Patagonia’s commitment to our home planet holds strong as it seeks to pioneer solutions to the footprint of the apparel industry and advocate for the role of business in holding governments to account in this time of environmental crisis.