Keen describe themselves as social and environmental justice action-takers who make shoes to make a difference. From access and inclusion to creating a lighter footprint on the planet they're on a mission to make a difference.
After four years work and significant time and investment they've replaced the use of all PFCs in their footwear. In addition, they source all of their leather from tanneries certified by the Leather Working Group – the gold standard in responsible leather. And they've eliminated the use of pesticides as an anti-odour treatment; instead using probiotics to achieve the anti-odour effect – avoiding the use of nearly 7,000kg of pesticides every year.
But Keen also want to make a difference to communities too. After a horrific tsunami in Indonesia in 2004, Keen made the decision to divert their entire marketing budget to provide support to those affected and since then they've continued to offer support to victims of natural and humanitarian crises.