About Ayacucho

Deep in the heart of the Andes Mountains is the region of Ayacucho. A traditional farming community, many families here live below the poverty line. However, despite facing daily hardship, the people of Ayacucho embrace whatever the world can throw at them. It was from this spirit of determination that the Ayacucho range was born.

Ayacucho clothing is inspired by the people of the region, and designed with a focus on responsible sourcing and technological advancement. Combining comfort and style, Ayacucho clothing is ideally suited to any environment- whether you’re tackling the trek to work or climbing Snowdon. Committed to sustainability and positive social change, Ayacucho donate a percentage of their profits to Solid International, a charity working to alleviate poverty in the Ayacucho region through sustainable entrepreneurship.