vuori logo across the horizon

About Vuori

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, Vuori is A New Perspective on Performance Apparel.


Vuori’s mission is to create quality products for your pursuit of a happy life; empowering deeper connections with fitness, nature, creativity, and community. Guided by their values and the coastal California lifestyle, Vuori are simply happier on a healthy planet. That’s why their approach to sustainability is fivefold, focused on the materials they work with, reduction of waste, offsetting 100% of our carbon footprint, social responsibility and community leadership.



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