Make The Right Choice
For us, the outdoors is everything. It’s work, it’s play, it’s in our DNA. Put simply, we’d be lost without it. That’s why we want to do everything we can to look after it for generations to come. How? By minimising our impact on the environment, actively protecting the places we love, and helping everyone to enjoy the outdoors in a responsible way. We’re working towards a more circular economy that’s better for the great outdoors and everyone who enjoys exploring it, too.
Find out more about our mission in our sustainability report, discover the services we offer to help keep your kit out of landfill and performing for longer, and discover the Our Planet range.
“The need for a more planet-friendly business and to protect the outdoors has begun to permeate the entire company, from store staff to our warehouse teams to the way we buy products. The urgency to change the way we work has become engrained in how we make our day-to-day decisions and that’s how real change happens. We have a long road ahead of us, but I am proud to be part of this journey!”
Melanie Gruenwald // Sustainability Lead
Our Planet-First Goals
It’s no secret that climate change and unsustainable lifestyles are devastating the environment and the outdoor places we love to explore. It’s playing havoc with the seasons, polluting wild places, damaging ecosystems and depleting natural resources. In short, it’s changing the outdoors as we know it and we need to do something about it. The task is huge, and we can’t do it alone, but we must take responsibility and do our bit to protect the outdoors.
But there’s more to protecting the outdoors than meets the eye. We’re taking a multi-dimensional approach to avoid neglecting one aspect in favour of another.
Our planet-focused strategy takes a holistic approach to some of the key issues in the outdoor industry:
Caring for the Outdoors
On top of this, we want to actively support projects that protect the outdoors, to extend the positive impact we can have beyond just our own business to our customers, our suppliers, brands and partners. Our journey to becoming a more conscious business is a long one - one we have only just begun – and each day will come with new challenges and a chance for us to learn and grow. The path won’t always be smooth, straight-forward, or even clear, but we promise to always try our best and be transparent every step of the way.
Our commitment to the outdoors
Prioritise conscious fashion
Establish a Repair & Care Service to make the products you already own last longer
Help all customers recycle their kit with us to close the loop
Aim for 80% of our products to be recyclable, made from recycled materials, or from a brand with a planet-first mentality
Reduce our carbon footprint
Run our business on 100% renewable energy
Reduce our energy requirements by 30%
Reduce our travel carbon footprint within our business by 50%
Become carbon neutral
Help our customers to reduce their carbon footprint when enjoying the outdoors
Wake up to waste
Repurpose or recycle all aftersale stock, so zero stock goes to landfill
Reduce our own waste generation by 25%
Achieve a 100% recycling rate for recyclable materials across our business
Eliminate single-use plastics in our business where better alternatives are feasible
Collaborate with our brands & suppliers to find innovative alternatives to single-use plastics in packaging
Offer a used gear recycling service in-store to help reduce textile waste
Keep it wild
Help every employee to dedicate one working day a year to an environmental project
Offer a greener pension fund to our employees
Planted 10,000 trees in partnership with the National Trust
Being a more conscious business doesn’t happen overnight, and the journey looks different for everyone. Though progress may be slow and victories small, we’re proud of every step we make to becoming a more responsible business. Here’s what we’ve achieved so far:
A journey shared
Our brands are perhaps the only people who love the outdoors as much as we all do and, like us, they want to protect it too. We’re working closely with all our brands to help change the outdoor industry for the better and create a more planet-friendly shopping experience. Here are a few who are leading the way in creating kit that looks good and does good too.
Join us on our journey
We’re trying to do our bit for the planet, but we can’t do it without you, our outdoor community. We’re in this together and we want to help you enjoy the outdoors in a more responsible way. So, here’s a little inspiration from us to help get you started.
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