Jon: Finding the right product and sustainability go hand in hand because the kit needs to be able to meet customers’ needs so that they don’t end up replacing it sooner than necessary. I think it’s good that customers come and speak to the in-store experts because we’ve got product knowledge, we’ve been trained and can pass on that information to them to help choose the right product for them. We can also talk to them about aftercare to ensure the longevity of a product.
Begonia: Investing in the right kit is important because it will last you longer. When you buy cheap, you buy ten times. You’ll have more adventures in the right kit, and it’s more sustainable.
Charlie: Investing in the kit that meets the criteria you’re after is so important. If the product’s not right for you, if it doesn’t fit you, it might fall apart, or break prematurely and you’re less likely to use it or are unlikely to look after it.
Making the right choice will save you from having to purchase multiple items until you find the right combination, but it also gives you a much more positive experience outdoors if the item doesn’t fail. You can enjoy yourself more because you’re not thinking about whether you’re getting wet because your jacket’s leaked or getting blisters because your shoes don’t fit.
But, in all honesty, outdoor kit is expensive, so I view it as an investment and learn how to look after it to make it last, then it doesn’t seem as expensive anymore.
Mark: We’ve seen a significant public backlash against fast-fashion and the wasteful side of commercial retail. The equipment that we sell is relatively expensive, but making the right choice, purchasing the right product that will last for many years will reduce the overall cost of that product.
By encouraging people to purchase the right product which fulfils their needs and ensuring that they understand how to look after that product and extend the life of that product, we can then also help them reduce the overall environmental impact of that item.