Our Favourite Sustainable Brands

We all want to protect the outdoors that we love, but often don’t know where to start. You’ve ditched the plastic bottles and left the wet wipes on the supermarket shelf, but another great way to look after the planet is to buy your clothing responsibly. Here’s a round-up of just a few of our brands who are doing their bit to look after Mother Nature.


Founded by a group of climbers, Patagonia's mission is simple: "We're in business to save our home planet". Their business is founded upon core values of producing the best products, causing no harm and using business to protect nature - and the result is quality kit that's great for the environment. But it doesn't stop there. Patagonia's Worn Wear scheme for recycling old garments, support for gassroots climate action and self-imposed "1% Earth tax" ensure they consistently live up to their name, The Activist Company, and set an example for all would-be sustainable businesses to follow.


Sherpa is a small brand committed to making a big impact. Every item of clothing purchased provides a day in school for a child in Nepal by training teachers, developing and distributing learning materials, and renovating schools and libraries. Sherpa's mission is to provide 10 million school days by 2030.

Jack Wolfskin

Jack Wolfskin is one of our many brands committed to more sustainable products and processes. They have been awarded leader status by the Fair Wear Foundation, the highest possible accolade, and have set a goal of obtaining 100% of their fabrics, and 75% of their components, from bluesign®-certified manufacturers by 2020. The bluesign® standard signifies safe textiles, environmentally friendly production and conscious use of resources, to ensure products are made in the most sustainable way possible.


And they don’t stop there. Jack Wolfskin is also dedicated to recycling wherever possible, taking plastic bottles out of our environment and turning them back into garments. Their Texapore Ecosphere jacket features a 100% recycled membrane, made from production scraps, and an outer shell made from 100% recycled PET bottles. Their latest Jack Wolfskin x National Trust collection features 100% PFC-free fabrics, to reflect the two organisations’ shared commitment to protecting our environment.


Columbia is another brand stepping up to protect Mother Nature. Their OutDry Extreme Eco Down Jacket is dye-free, saving over 90L of water compared to a dyed jacket, and each one is 100% recycled from 27 plastic bottles. The Outdry Extreme Eco Rain Shell is PFC-free and features recycled trims.


Keen footwear has made significant commitments to bringing you more sustainable footwear. First, they have invested in replacing PFC in their footwear’s water repellency, and today are over 95% PFC-free. Second, all of Keen’s leather is sourced from tanneries certified by the Leather Working Group – the gold standard in responsible leather. These tanneries use a closed-loop system which reduces water and energy use, and completely eliminates wastewater pollution. Keen’s third pillar is eco-friendly anti-odour technology. Usually, footwear uses pesticides as an anti-odour treatment; but these use harmful chemicals which ultimately end up polluting waterways. So now, Keen use natural probiotics to achieve the anti-odour effect – avoiding the use of 15,400 lbs of pesticides every year.


Icebreaker is well-known for minimalist, high-performance base layers. But their garments do much more than keep you warm in the mountains. Pioneering the concept of natural performance with roots landed in the merino sheep, Icebreaker’s design principles are focused around creating timeless, versatile and long-lasting garments that will remain in your wardrobe for seasons to come. They believe in the power of natural alternatives to synthetic materials, and using renewable materials like wool for a more sustainable future.


Smartwool’s landmark partnership with ZQ Merino ensures that the merino sheep are treated humanely, and that the farmers are treated fairly, whilst working to reduce their impact on the environment. They are also using scraps from the production of their base layers as insulation in their SmartLoft products, and using recycled wool fibre in their fleeces to minimise waste.


Craghoppers’ latest move to help protect the planet saw them changing the manufacturing process of their signature fleece, instead making it partially out of recycled plastic bottles (8 per fleece, to be exact). All Craghoppers products also come Guaranteed For Life, so you’ll buy them once and once only. 

From humanely-sourced merino wool to removing toxic chemicals from waterproof jackets, we’re proud to bring you high-quality kit from outdoor brands working hard to promote sustainability and protect our outdoors for future generations to enjoy.