"Cotswold Outdoor is set apart because they know the outdoors. The staff are not just salespeople, they are experienced, knowledgeable members of a team. We’re customers as well, we use the kit, we test the kit, and we can pass that knowledge on so that when you’re investing a lot of money in a Gore-Tex jacket, we can justify the reason why. It’s not just urban hiking or for the bar; this is going to keep you safe and we know it’s going to do that because we’ve used it out there.
When a 16-year-old is doing Duke of Edinburgh for the first time on their own when they’re usually sitting at home playing on an Xbox or a Playstation, their parents know that they’re going to be ok because at least we know we’ve got them in the right kit.
Cotswold Outdoor give trust, they give experience, they give knowledge, and that’s why we have our repeat customers. In this store, we have customers who come in on a weekly or monthly to buy something or maybe just to say hello or bring us a coffee. That’s why we have our repeat customers. You don’t get that in other environments. "