Ayacucho

Ayacucho is more than just a name stitched onto a jacket or a logo on a rucksack. It’s a brand with deep roots, a compelling story, and a mission far beyond the mountains and trails. If you’re seeking outdoor gear that fuses technical performance with genuine social impact, Ayacucho stands out as a brand you’ll want to support and wear on every adventure.

Ayacucho’s story officially began in 2009, but its roots stretch back to the breathtaking heights of the Peruvian Andes. The brand takes its name from Ayacucho, a region in Peru celebrated for its rich history, vibrant traditions, and the incredible resilience of its people. (If you’re wondering, it’s pronounced “Asher-Coo-Chew”— a little tribute to the local culture and the adventurous spirit that runs through both the place and the brand.)

What makes Ayacucho truly special is how it came to life. It was born from a unique partnership between Solid International — a not-for-profit organisation devoted to sustainable development, and A.S. Adventure, our parent company. This collaboration wasn’t just about making great outdoor gear; it was fueled by a genuine desire to make a real, positive impact in one of Peru’s poorest regions. The result? A brand that equips explorers around the world, while helping to build brighter futures in the heart of the Andes.

• The first Ayacucho products were humble rucksacks and packs, inspired by the needs of local communities and outdoor enthusiasts alike.
• Local artisans, including “knitting mums” in Ayacucho, Peru, were engaged to handcraft hats and accessories, infusing every item with a story and a purpose.
• The brand rapidly expanded, with its gear now trusted by mountaineers, hikers, and campers across Europe, including athletes like Kenton Cool, who wore Ayacucho gear on Everest.

Ayacucho, Peru, isn’t just a place on the map-it’s a living tapestry of history and culture. Often called “Where Peru is born,” this remarkable region has played a starring role in the country’s story, from the days of ancient civilisations like the Wari Empire to the very moment Peru claimed its independence.

It’s no wonder Ayacucho the brand finds so much inspiration here. The area is famous for its vibrant artistic heritage—think beautifully crafted altarpieces and colourful textiles that tell stories of resilience and creativity. These traditions are woven into the very fabric of Ayacucho’s products, shaping everything from their design details to their bold, distinctive style. When you wear Ayacucho, you’re not just wearing outdoor gear-you’re carrying a piece of Peruvian heritage with you on every adventure.

Ayacucho’s motto says it all: their gear is made to last. With timeless design and tough materials, every piece is built to be used, loved, and even passed down-so your adventures can inspire the next generation.

Every Ayacucho purchase helps make a difference. Part of the proceeds supports Solid International, funding projects that empower families and communities in Peru, Kenya, India, and Nepal.

“Give a man a fish and you’ll feed him for a day. Teach a man how to fish and you’ll feed him for a lifetime.” – Solid International’s guiding philosophy

Ayacucho keeps the planet in mind, using recycled materials and eco-friendly processes. Their gear is as gentle on the environment as it is tough in the outdoors.

Expect top performance, whatever the weather. Ayacucho’s innovative designs and advanced materials mean you stay comfortable and protected on every adventure-without sacrificing style.

At the heart of Ayacucho’s story is a partnership that truly sets the brand apart. Ayacucho and Solid International aren’t just business partners-they’re allies on a mission. Together, they’re proving that outdoor gear can do so much more than keep you warm and dry; it can help change lives.

This collaboration isn’t your average business deal. It’s a heartfelt alliance built on a shared vision: to bring real, lasting change to some of the world’s most disadvantaged communities, starting in the Ayacucho region of Peru. Every time you choose Ayacucho, you’re not just investing in top-quality kit for your next adventure-you’re helping to fund projects that empower families, support local artisans, and create brighter futures. It’s outdoor gear with a purpose, and it’s making a difference-  adventure, and one community, at a time.

Since day one, Ayacucho has put its money where its heart is. Since 2009, 1% of revenue from every single Ayacucho product sold go straight to Solid International—a  Belgian not-for-profit with a big vision for a better world. Solid International, founded in 2000, is about empowering communities that need it most, blending smart business ideas with hands-on social projects that help people build brighter, more independent futures.

What makes this partnership extra special? Every penny Ayacucho donates goes directly to Solid International’s projects—no admin fees, no middlemen, just real help where needed most. That means when you pick up a new jacket or sleeping bag, you’re not just treating yourself; you’re making a genuine difference in someone’s life.

Solid International’s mission is simple but powerful: improve living conditions for people in disadvantaged areas by helping them stand on their own two feet. Their approach is twofold: Commercial Enterprises & Social Organisations.

The profits from Ayacucho sales fund a wide range of projects in the Ayacucho region of Peru, one of the poorest areas in the country, nestled in the Andes Mountains. Solid International’s work here is divided mainly into two divisions: Solid Diamanta and Solid Rural, each focusing on different aspects of community development.

Solid Rural is particularly significant, supporting local agriculture and entrepreneurship through several initiatives:

Beyond agriculture and entrepreneurship, Solid Diamanta is more focused on social development in Ayacucho, helping the women and children of the region to gain more independence, stability and freedom. Like Solid Rural, Diamanta is made up of three projects.

While Ayacucho products are available internationally-including in the UK, Belgium, and the Netherlands—Solid International’s work extends beyond Peru. They also operate projects in Kenya, India, and Nepal, applying the same model of combining commercial and social initiatives to fight poverty sustainably.

Ready to turn every day into an adventure? With Ayacucho, you don’t just get outdoor gear—you get a ticket to explore, play, and make memories, rain or shine. Whether you’re conquering mountain trails, chasing the kids through the woods, or simply enjoying a cuppa in your garden, Ayacucho’s range is here to help you seize the moment and look good doing it.

Ayacucho’s waterproof jackets are built for the realities of British weather—think sideways rain, blustery winds, and sudden downpours. These jackets combine durability with lightweight comfort, so you can move freely while staying dry and protected.

Why you’ll love them → Lightweight, stylish, and built for real life, these jackets aren’t just for Everest hopefuls - they’re for dog walkers, festival-goers, and anyone who’s ever been caught in a sudden downpour.

Inclusive Sizing → With sizes up to XXXL, Ayacucho makes sure everyone gets to stay dry – and look good doing it.

Customer favourite → The Mountain Light Hardshell for men and women, your go-to for staying dry and looking sharp.

Ayacucho fleeces stand out for their thoughtful combination of performance and sustainability. They’re made for warmth and comfort, but also with real-world use in mind. Expect features like high collars to block chilly winds, elasticated cuffs for a snug fit, and practical pockets for cold hands or essentials. 

Ayacucho baselayers are all about next-to-skin comfort and technical excellence. They’re soft, stretchy, and expertly engineered to regulate your body temperature, wick away sweat, and banish odours-even when you’re working hard. The fit is snug but never restrictive, giving you complete freedom of movement for every adventure.

Ayacucho trousers are built for versatility and resilience. Whether you’re facing a sudden downpour or a sun-soaked ridge, you’ll find a pair that keeps you comfortable, protected, and moving freely. They’re lightweight, quick-drying, and thoughtfully designed for active days outdoors, with features like articulated knees for easy movement and plenty of pockets for your essentials.

Standout style → Bergen Lite Zip-Off Trousers - because versatility is always in fashion.

Ayacucho’s camping gear is designed with the same care and responsibility as their clothing: it’s built to last, easy to use, and kind to the planet. Every item is crafted from high-quality, often recycled materials, with technical features that make a real difference in the wild. Expect thoughtful touches like anti-snag zips, ergonomic shapes, plush insulation, and self-inflating mats that take the hassle out of setting up camp.

From recycled fabrics and fillings to eco-friendly certifications, you can rest easy knowing your kit treads lightly on the earth. Plus, with extended warranties (up to five years), you’re investing in gear that’s made for many seasons of adventure.

Why campers love the tents → Easy to pack, easy to clean, and guaranteed to keep you cosy until sunrise.

Oeko-Tex & GRS Certifications → Many products are independently certified for eco-friendly and ethical production.

It’s the details that turn a good adventure into a great one. Ayacucho’s accessories—think merino socks, hand-knitted hats, and gloves that let you snap photos without freezing your fingers-add comfort, colour, and a dash of fun to every outing.

Feel-good factor → Many accessories support artisan communities in Peru, so you’re spreading joy with every purchase.

Don’t miss → Cushioned slippers for post-hike relaxation and colourful hats that brighten up even the greyest day.

Ayacucho is at the forefront of material science and sustainable manufacturing. Here’s how the brand combines performance with responsibility:

• Storm3 Technology → Proprietary waterproof-breathable membranes set new standards for weather protection and comfort.
• PFC-Free DWR → Durable water repellent treatments that are kinder to the environment.
• Merino Wool → Naturally odour-resistant, moisture-wicking, and soft against the skin, perfect for base layers.
• Primaloft and Down Insulation → Lightweight warmth without bulk, ideal for cold and variable conditions.

• 3-Layer Jackets → Rugged ripstop face fabrics paired with moisture-permeable membranes and protective backing for optimal balance of waterproofness and breathability.
• Flatlock Seams → Prevent chafing and enhance comfort during high-movement activities.
• Reinforced Zones → High-wear areas like shoulders, elbows, and knees are reinforced for durability.

Ayacucho’s extended warranties are a testament to the brand’s confidence in its products. This focus on durability reduces waste and encourages a more sustainable approach to outdoor gear.

Your money supports life-changing projects in some of the world’s most disadvantaged communities.

From recycled materials to ethical production, Ayacucho is serious about protecting the planet for future generations.

 Whether you’re summiting peaks or strolling through the woods, Ayacucho’s clothing and equipment are built to perform in real-world conditions.

 With sizing up to XXXL and gear for all ages, Ayacucho ensures everyone can enjoy the outdoors.